Thai family firms face multiple challenges despite strategic shifts to the digital era, while AI adoption remains below the global average PwC Thailand reveals in its latest survey that Thai family businesses are under pressure from economic and geopolitical volatility, with only 22% of executives reporting double-digit sales growth—down from 30% two years prior. Meanwhile, 28% reported a drop in sales, doubling from 14% in 2023. This reflects the challenges of adapting to the digital era and
PwC ประเทศไทย เปิดเวทีสัมมนาประจำปี 2568 ชูแนวคิด 'ขับเคลื่อนธุรกิจด้วยข้อมูลเชิงลึก สู่การลงมือปฏิบัติเพื่อก้าวล้ำการเปลี่ยนแปลง'
—
เมื่อวันที่ 20 ตุลาคม...
PwC Thailand hosts its annual symposium, highlighting the theme: 'From insight to action: Staying ahead of change'
—
On 20 October, PwC Thailand held its ...
PwC Thailand warns of tougher tax audits as Thailand eyes OECD membership
—
BANGKOK, 22 October 2025 PwC Thailand warns that Thailand's tax and customs la...
PwC ประเทศไทย เตือนธุรกิจเตรียมพร้อมรับมือมาตรการตรวจสอบภาษีเข้มข้นหลังปฏิรูปครั้งใหญ่สู่สมาชิก OECD
—
PwC ประเทศไทย ชี้แนวโน้มมาตรการด้านภาษีและศุลกากรขอ...
PwC Thailand urges businesses to innovate to navigate megatrends and evolving standards
—
PwC Thailand highlights that Thai businesses are under increasin...
PwC Thailand: Low AI agent uptake in Thailand due to cloud challenges and cost
—
AI agents have the potential to completely transform the way we do busine...
PwC Thailand and Chulalongkorn University sign MoU to promote ESG knowledge and support sustainable community development
—
On 5 August 2025, Pisit Thangt...
Thai Financial Services M&A to lag in 2H25 as global deals rebound: PwC Thailand
—
M&A activity in Thailand's financial services (FS) sector is off to...
PwC Thailand urges businesses to address AI strategically amid growing cyber risks
—
Thai businesses leaders are encouraged to strategically prepare for t...
PwC: AI agents will transform businesses and employment within 12 to 24 months
—
A major shift is on the horizon for industries as PwC predicts AI agents ...
PwC: Less than half of Thai companies entrust their compliance functions with strategic decisions
—
Thai companies are sidelining their compliance departm...
PwC Thailand named 'Most Attractive Employer' for students aged 18-22
—
On 27 February, PwC Thailand has been recognised as the 'Most Attractive Employer'...
PwC: Thai CEOs show less confidence in economy, take cautious business approach
—
Survey reveals rising confidence in business viability over the next dec...
PwC Thailand invests THB9m to bridge workforce digital skill gap over the next two to three years
—
The investment focuses on AI and data analytics skills...
DigitalCEO8 เรียนรู้ผ่านองค์กรชั้นนำระดับโลก PwC Thailand
—
สำนักงานส่งเสริมเศรษฐกิจดิจิทัล (depa) โดย ดร.จักกนิตต์ คณานุรักษ์ ผู้อำนวยการฝ่ายส่งเสริมการพ...
PwC Thailand predicts surge in GenAI adoption and integration in 2025
—
PwC Thailand projects a significant rise in the integration of generative AI (GenA...
PwC Thailand to fully roll out Next Generation Audit within 2-3 years
—
PwC Thailand is set to transform its audit processes with the complete implementat...
PwC Thailand to fully roll out Next Generation Audit within 2-3 years
—
BANGKOK, 16 January 2025 PwC Thailand is set to transform its audit processes with...
PwC ประเทศไทย จัดงานสัมมนาด้านภาษีและกฎหมายประจำปีครั้งที่ 23
—
บริษัท PwC ประเทศไทย จัดงานสัมมนาด้านภาษีและกฎหมายประจำปี ครั้งที่ 23 หรือ 'Maximise Share...
PwC Thailand hosts 23rd annual tax and legal seminar
—
PwC Thailand hosted its 23rd annual 'Maximise Shareholder Value 2024' legal and tax seminar as part...
PwC Thailand hosts annual seminar, PwC Thailand's 2024 Symposium, to educate the business sector
—
On 19 November, PwC Thailand held the 'Corporate Report...
PwC ประเทศไทย จัดงานสัมมนาประจำปี PwC Thailand's 2024 Symposium ให้ความรู้แก่ภาคธุรกิจ
—
บริษัท PwC ประเทศไทย จัดงาน 'Corporate Reporting Forum' ซึ่งเป็นส...
PwC Thailand: Business owners must prepare for new tax legislation amid Thailand's OECD membership process
—
PwC Thailand warns that business owners will ...
PwC Thailand: Thai businesses must embrace evolving accounting standards, GenAI and sustainability reporting
—
PwC Thailand urges Thai businesses to exami...